As Creative Director, I lead a global creative team at a innovative B2B SaaS from 2018-2023, resulting in valuation growth from $850M to $8.5B

While there I produced brand awareness campaigns with 10% lift, content marketing expansion (over 500 articles and 75 guides) driving 60% attributable sales and website redesign resulting in 120% increase in traffic.

I expanded and evolved the brand through a style guide revamp, produce sub-brands for events, products, services and groups. Lead creative strategy and branding for 5 customer conferences with 1000+ attendance.

Reporting to VP, Brand and I worked closely with the entire C-Suite and contributed to a DEI culture by founding and leading Somos, a LatinX ERG.