As Head of Design at littleBits, I oversaw all marketing, social and experiential brand initiatives including business critical 2018 Toy Fair Booth experience, where the Droid Inventor Kit won Creative Toy of the Year.

Launched a ‘fast lane’ product development process (from concept to packaging in six weeks) to market an entry level product built on existing kits.

Defined marketing for holiday sales for Star Wars and Marvel licensed products, with key partners Amazon and Walmart.

My team comprised of Art Directors, Designers, Copywriters and Content creators for social. I reported to the CMO and worked closely with the CEO.

Featured Work:

Packaging:
Marvel Avenger Kit

Packaging:
Hall of Fame Kits