Braze: Brand Evolution

THE PROJECT:
Lead a U.S. distributed team of 40 designers and content producers through a restruct uring and new business pitches. Lead a U.S. distributed team of 40 designers and content producers through a restruct uring and new business pitches

Lead a U.S. distributed team of 40 designers and content producers through a restruct uring and new business pitches. Lead a U.S. distributed team of 40 designers and content producers through a restruct uring and new business pitches

EMPLOYER:
Braze


MY ROLE:
Lead global distributed team of eight, including a freelance network of Art Directors and Designers.

WORK TYPE:
Branding


MY TEAM:
Appboy Rebrand Agencies: Focus Lab (visual identity) & Lexicon (renaming); Evolution: Braze Art Director: Jeff Herrera

Logo Evolution:

Old and New Style Guide:

Brand at Times Square:

Sub-Brands: