Creative Director and Design Manager with over 20 years experience leading both in-house and agency creative teams to produce brand identities, content, campaigns and systems. Achievements include over 40 industry awards, launching an agency at Condé Nast and taking a billion-dollar tech company public.
EXPERIENCE
Founded boutique creative studio focusing on start-up brands and scaling design services. Producing brand identities, campaigns, content, websites and experiences. First operated in 2001 to 2003, relaunched 2023.
2023-Present
Creative Founder
Solidquality, Self-Employed
Weston, CT
2018-2023
Creative Director
Braze
New York, NY
Scaled all marketing and brand creative for a high growth SaaS company growing their valuation from $850M to $8.5B. Projects included global brand awareness campaigns, style guide revamp, content marketing expansion (over 500 articles and 75 guides), website redesign, 1000+ attendee events and taking the company public in 2021 at Nasdaq. Managed a global team of Art Directors, Designers, Copywriters and network of freelance talent. Founded Somos, a Latino ERG to grow DEI through cultural programming and activities.
2017-2018
Head of Design
LittleBits
New York, NY
Produced packaging, marketing, video and event assets for an innovative toy company. Launched a ‘fast lane’ process (from concept to packaging in six weeks), oversaw Toy Fair booth design and brought to market Star Wars and Marvel licensed products, with key partners Amazon and Walmart.
2016-2017
VP, Creative
Manifest
New York, NY
Lead creative department of 40 across four US cities, including art directors, designers, editors and copywriters. Overseeing creation and production of content across digital, video and print to achieve client business goals. Clients included: Ritz Carlton, Marriott, UPS, AT&T, Charles Schwab, CBS, WebMD, Nationwide and PNC Bank.
2007-2016
Creative Director
Condé Nast, Media Group
New York, NY
Managed and launched in-house agency, 23 Stories, producing digital, print and video campaigns appearing in Condé Nast’s network of brands, including Wired, The New Yorker and Vogue. Clients included: American Express, Chevrolet, Esteé Lauder, Kraft, L’Oreal, Macy’s, Mercedes-Benz, Microsoft, P&G, Ralph Lauren, Samsung, Shell, Toyota and Unilever.
Promotions: Creative Director (2010), Design Director (2009), Senior Art Director (2008)
Employer Awards: ‘2010 Innovator of the Year’ and ‘2009 Marketer of the Year.’
2006-2007
Art Director
AOL
New York, NY
Design leader for team responsible for the user interface and content of AOL editorial properties, including: Music, MovieFone, BlackVoices, Food, Body and Coaches. Managed a designer and mentored interns.
2003-2006
Assoc. Art Director
Community Connect
New York, NY
Lead and managed in-house agency producing campaigns for clients including Bacardi, Heineken, GM, McDonald’s, New Balance, P&G, Showtime and State Farm. Promoted in 2004 from Senior Designer.
2001-2003
Creative Founder
Solidquality, Self-Employed
New York, NY
Produced and designed branding projects for clients, including: 4XL: A Kevin Garnett Foundation, Artnet.com, Blue Ridge Foundation, Callaway Golf, Habitat for Humanity, JP Morgan Chase, Latina Magazine.
1999-2001
Senior Designer
Listen.com
San Francisco, CA
Senior team member responsible for brand marketing and user interface for Rhapsody, a digital music service.
1997-1999
Digital Manager/Designer
Latina Magazine
New York, NY
Managed the website, designed marketing and aided in print production of the leading Hispanic woman’s magazine.
CONTINUING EDUCATION
2019
MIT Sloan Executive Education
Virtual, Boston, MA
Certificate in Mastering Design Thinking
1997-2005
School of Visual Arts
School of Continuing Education
New York, NY
Courses in: Graphic Design, Typography, Animation.
1999
New York University
School of Continuing Education
New York, NY
Certificate in Multimedia for the WWW.
BACHELOR’S DEGREE
1993-1997
Wesleyan University
Middletown, CT
Bachelor of Arts with Honors,
Double Major: Studio Art (Honors) and Religion.