Resumé
LEADERSHIP OVERVIEW:
Creative Director and Design Manager with over 20 years experience leading both in-house and agency creative teams to produce brand identities, content, campaigns and systems. Achievements include over 40 industry awards, launching an agency at Condé Nast and taking a tech company public.
Experience:
2023 - Present
Creative Director & Founder
Solidquality (Self-Employed)
Remote
Launched a design services studio providing fractional creative direction and producing project-based work for startups and growing businesses. Project work includes deck refreshes, campaigns, content and websites across these clients: Amazon, Motorsport Network, GrowCredit, Jaris.io, SantM and Pushly. Creative direction retainers include leading creative teams to set brand strategy, awareness campaigns, establishing a content marketing cadence including a video podcast and customer conference for Jacquard and Talon.one.
2018 - 2023
Creative Director
Braze
New York, NY
Scaled all marketing and brand creative for a high growth SaaS company growing their valuation from $850M to $8.5B. Projects included global brand awareness campaigns, style guide revamp, content marketing expansion (over 500 articles and 75 guides), website redesign, 1000+ attendee events and taking the company public in 2021 at Nasdaq. Managed a global team of Art Directors, Designers, Copywriters and network of freelance talent. Founded Somos, a Latino ERG to grow DEI through cultural programming and activities.
2017 - 2018
VP, Creative
Manifest
New York, NY
Lead creative department of 40 across four US cities, including art directors, designers, editors and copywriters. Overseeing creation and production of content across digital, video and print to achieve client business goals. Clients included: Ritz Carlton, Marriott, UPS, AT&T, Charles Schwab, CBS, WebMD, Nationwide and PNC Bank.
2007 - 2016
Creative Director
Condé Nast, Media Group
New York, NY
Developed, launched and managed in-house agency, 23 Stories, producing digital, print and video branded content campaigns appearing in Condé Nast’s network of brands, including Wired, The New Yorker and Vogue for such clients as: American Express, Esteé Lauder, L’Oreal, Mercedes-Benz, Microsoft, P&G, Ralph Lauren, Samsung, Shell and Unilever.
Promotions: Creative Director (2010), Design Director (2009), Senior Art Director (2008)
Earlier Roles:
Art Director, AOL
New York, NY
Assoc. Art Director, Community Connect
New York, NY
Senior Designer, Listen.com
San Francisco, CA
Designer, Latina Magazine
New York, NY
Education:
MIT Sloan
Executive Education Certificate in Mastering Design Thinking
School of Visual Arts
Courses work in: Graphic Design, Typography and Animation
New York University
SCE, Certificate in Multimedia for the Web
Wesleyan University
Bachelor of Arts with Honors, Studio Art