Braze: Website
THE PROJECT:
In preparation for an initial public offering 2021 and to drive even more sales, we started the process for a web site redesign in July 2020 and launched it in March 2021. The Redesign was a visual update, UX expansion to include new sections and pages and an entire new code base was built from the ground up.
EMPLOYER:
Braze
MY ROLE:
Consulted on RFP process, onboarded agency to brand standards, review and approved final design. Lead team in visual QA and production of all content. In addition, build out new sections post launch and produced site launch video.
WORK TYPE:
Branding; Site UX and Development
MY TEAM:
Site Design & Development Agency: Cake & Arrow; Braze Art Directors: Jeff Herrera & Luisa Fuentes
