Sony : Love To Give

THE PROJECT:

Sony needed talent, photography and videos for their holiday campaign of Love to Give. The concept was to get the hero products to influencers whose career is tied to the usage of the product and that the product was so great they would give this holiday season. We produced 11 videos and 22 photos that were used in advertising, a mini-site and in store.

MY ROLE:

Lead team and project from pre-sale to production. Personally oversaw the execution of 7 of 11 photo and video shoots on location. Approved selects and edits.