VW: Diesel Re-Engineered
THE PROJECT:
Volkswagon needed a way to educate consumers about their TDI engine and the value of clean diesel. With Wired, we created this highly animated long form article to explain the virtues of the product, complete with a mobile version. Our developers had to employ a pixel masking effect to get the animation we wanted.
EMPLOYER:
Condé Nast
MY ROLE:
Lead team and project from pre-sale to production. Approved all UX, layouts and tech previews.
WORK TYPE:
Branded Content
MY TEAM:
Art Director: Nam Le, Designer: Rob Fleming, Copywriter: Cristina Cala
Video of Digital Experience
Stills of Digital Experience
