Sony: Love To Give
THE PROJECT:
Sony needed talent, photography and videos for their holiday campaign of Love to Give. The concept was to get the hero products to influencers whose career is tied to the usage of the product and that the product was so great they would give this holiday season. We produced 11 videos and 22 photos that were used in advertising, a mini-site and in store.
EMPLOYER:
Condé Nast
MY ROLE:
Lead team and project from pre-sale to production. Personally oversaw the execution of 7 of 11 photo and video shoots on location. Approved selects and edits.
WORK TYPE:
Branded Content
MY TEAM:
Design Director: Shaun Gough, Art Director: Alison DeBenedictis, Copywriters: Kathy Casey, Katie Sherman
Video 1: Fabian Costeau
Video 2: Declan Whitebloom
Video 3: Ryan Leslie
Video 4: Rogan
Video 5: Baked By Melissa
Video 6: Nigel Barker
Still Photography
Use in SONY Stores
Use in Print
