Shell: Power of Sport

THE PROJECT:
Shell had an amazing story to tell in the rebuilding of a soccer field in a favela in Rio. But not only did they rebuild the field, they did so with energy generating tiles, that would generate electricity as kids played. To tell the story properly and to show the impact it had on the community, we shot three short films, first from the perspective of the innovator of the tiles, second from the perspective of the community leader and third from the perspective of Helen, one of the kids from the favela. We also created a custom print campaign capturing the story as well. And was recognized with a Bronze Cannes Lion.