Pantene: Head to Head
THE PROJECT:
Pantene approached our group to create a suite of content Including video. "Head to Head" is a four part video series that had beauty experts from Glamour, Self, Lucky and Teen Vogue compete against each other to show users how to achieve the latest hair looks.
EMPLOYER:
Condé Nast
MY ROLE:
Lead team and project from pre-sale to production. Personally oversaw the execution of photo and video shoots on location. Approved all layouts, selects and edits.
WORK TYPE:
Branded Content
MY TEAM:
Art Director: Christine Be, Copywriter: Kathy Casey