Chevrolet: #BestDayEver
THE PROJECT:
Chevrolet and their agencies launched a campaign around April 1st, declaring it the "#BestDayEver". They had a live broadcast with various media outlets arranging and reporting on giveaways that occurred during the day. We recruited editors from Bon Appétit, Lucky, Self and Glamour to host and participate in the events. My team created a total of eight events, four in NY and four in LA, and shot these recap videos for the broadcast.
EMPLOYER:
Condé Nast
MY ROLE:
Lead team and project from pre-sale to production. Personally oversaw the execution of four of the eight video shoots on location. Approved all layouts, selects and edits.
WORK TYPE:
Branded Content
MY TEAM:
Art Director: Helen Pearson, Designer: Peter Wise, Producer: Sasha Smyslova, Copywriters: Cristina Cala, Kathi Van Zandt, Kathy Casey