Gold Peak: Sense of Home
THE PROJECT:
Native corporate campaign created by 23 Stories for Gold Peak Tea centered around celebrating at-home entertaining with traditional touches. Featuring talent that represents those ideals, this campaign consisted of an advertorial spread, several sponsored content articles, a video series, and custom photography. Content ran in Vanity Fair and Bon Appétit.
EMPLOYER:
Condé Nast
MY ROLE:
Lead team and project from pre-sale to production. Personally oversaw the execution of all content including two video shoots on location. Approved all layouts, selects and edits.
WORK TYPE:
Branded Content
MY TEAM:
Art Director: Luisa Fuentes, Producer: Sasha Smyslova, Senior Editor: Sharon Yi; Photographer/Director: Jason Schimdt
Video Series
Vanity Fair / Erica Domesek / L.A. Garden Party with a Touch of the Hamptons
Vanity Fair / Erica Domesek / DIY Serving Tray
Bon Appetit / Gabe Kennedy / Family of Friends in Brooklyn
Bon Appetit / Gabe Kennedy / Storing Fresh Herbs
Print Magazine Ads
Digital Content
